Introducing MarketMatch: The Smart Way to Evaluate Your Next Big Idea
Every entrepreneur dreams of building the next big thing. But how do you know if your idea is worth pursuing?
That’s where MarketMatch comes in — a free, easy-to-use web application that helps you evaluate, compare, and visualize business opportunities using a proven framework: “Ten Ways to Evaluate a Market” by Guy Kawasaki.
What is MarketMatch?
MarketMatch is your personal opportunity assessment assistant. Whether you’re brainstorming your next startup, exploring a side hustle, or validating a pitch for investors, this tool gives you a structured way to measure the potential of any market idea.
No more guesswork. No more “gut feeling” decisions. Just real, thoughtful analysis made simple.
Why Market Evaluation Matters
Most businesses don’t fail because of bad execution — they fail because they were chasing the wrong opportunity.
Before you build, market, or invest in a product, you need to ask:
- Is there real urgency behind the problem?
- Is the market size big enough?
- Can you charge enough to make a profit?
- Will it be expensive to acquire customers?
These are the kinds of questions MarketMatch helps you answer.
Based on a Proven Framework
The app is built around the legendary “Ten Ways to Evaluate a Market”, a framework developed by author, investor, and Apple evangelist Guy Kawasaki. It breaks down market evaluation into ten critical factors:
- Urgency – Are people desperate for a solution?
- Market Size – Is the opportunity big enough to matter?
- Pricing Potential – Can you make money on each sale?
- Cost of Customer Acquisition – Can you reach customers affordably?
- Cost of Value Delivery – Can you serve customers efficiently?
- Uniqueness of Offer – Is your idea different or better?
- Speed to Market – Can you launch quickly?
- Up-front Investment – Can you start without breaking the bank?
- Upsell Potential – Can you make more money from the same customers?
- Evergreen Potential – Will the market still exist in 5–10 years?
With MarketMatch, you simply score each factor, adjust the weights if needed, and get a clear, visual result that helps you prioritize the best ideas.
What You Can Do with MarketMatch
✅ Create multiple market evaluations
✅ Customize weight and scoring for each factor
✅ See a visual breakdown of your opportunity’s strengths and weaknesses
✅ Compare 2–5 ideas side by side
✅ Export results as PDF or Excel
✅ Save and manage your evaluations in a personal dashboard
Oh, and did we mention? It’s completely free.
Login Required — Why?
To make sure your evaluations are safe, private, and available when you return, MarketMatch requires users to sign in. Don’t worry — we keep it simple and secure. You can use your email or social login to create a free account in seconds.
Built for Dreamers, Doers, and Decision-Makers
MarketMatch is designed for:
- Startup founders validating their next MVP
- Small business owners testing new markets
- Students and innovators working on capstone projects
- Investors and mentors advising early-stage entrepreneurs
- Nonprofits and social ventures planning impactful programs
Wherever you are on your journey, this tool helps you think clearly before you leap.
Ready to Try It?
Click below to start using MarketMatch today.
Evaluate smarter. Build better. Waste less.
👉 Start Evaluating Your Market Now: https://market-insight-analyzer-quizela.replit.app/
